The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry

The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry

Abstract The purpose of this study was to analyze the factors affecting integrated marketing communication and provide solutions for improving the customer experience in Chabahar coastal tourism industry. This research is applied in terms of its purpose and is a survey research in terms of its imple...

Полное описание

Библиографические подробности
Главный автор:	Ali Asghar Tabavar
Формат:	Статья
Язык:	fas
Опубликовано:	University of Sistan and Baluchestan 2019-02-01
Серии:	پژوهش‌های مدیریت عمومی
Предметы:	integrated marketing communication promotion of sales direct marketing chabahar coastal tourism
Online-ссылка:	https://jmr.usb.ac.ir/article_4517_3953431db8c1615d559e97e289398419.pdf

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