Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy
<strong>Objective</strong> <br />Crucial success in tourism industry would be feasible through customers’ loyalty and their experiences. Accordingly, one can argue that organizations and companies need to do their best to build long-term relationships with their customers in order...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_69945_62e0dc71fa68a1ded97f0ba63b7e81c5.pdf |