The Evolution of Corporate Co-Creation:
In recent years, an increasing number of companies have been utilizing co-creation with customers for product development. However, in many cases, this is a transitory process due to the time and effort required to commercialize products and manage the project. In this context, Sapporo Beer’s first...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.054/_html/-char/en |