The Willingness to Pay for Cider Products: Results of a Survey on Habits and Consumption Behavior
# Purpose The objective of the paper is to investigate the impact of habits and consumption behavior on the willingness to pay (WTP) for cider by surveying young consumers. # Method The analysis is based on a questionnaire distributed to a group of 433 French business students from December 2017...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2022-02-01
|
| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.28199 |