Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world
At present, the global community uses a variety of indicators to assess the national brand and determine the country’s position relative to others’: Brand Finance’s Country Brand Index, Future-Brand’s Country Brand Index, Anholt’s Nation Brands Index, Bloom Consulting’s Country Brand Ranking, Global...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_132.pdf |