THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES
The paper focused on importance and benefits of control and evaluation of marketing activities. The control of efficiency review the assessment of the resources for marketing activity, checking also the efficiency of the human resources, advertising, promotion activities and distribution activities....
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| Format: | Article |
| Language: | English |
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Sciendo
2012-01-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
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| Online Access: | http://www.uvvg.ro/studiaeconomia/images/2012/p1/12.%20Felicia%20Sabou%20-%20THE%20CONTROL%20AND%20EVALUATION%20OF%20PROMOTIONAL%20ACTIVITIES.pdf |