THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES
The paper focused on importance and benefits of control and evaluation of marketing activities. The control of efficiency review the assessment of the resources for marketing activity, checking also the efficiency of the human resources, advertising, promotion activities and distribution activities....
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2012-01-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | http://www.uvvg.ro/studiaeconomia/images/2012/p1/12.%20Felicia%20Sabou%20-%20THE%20CONTROL%20AND%20EVALUATION%20OF%20PROMOTIONAL%20ACTIVITIES.pdf |
| _version_ | 1811321072891461632 |
|---|---|
| author | Felicia Sabou |
| author_facet | Felicia Sabou |
| author_sort | Felicia Sabou |
| collection | DOAJ |
| description | The paper focused on importance and benefits of control and evaluation of marketing activities. The control of efficiency review the assessment of the resources for marketing activity, checking also the efficiency of the human resources, advertising, promotion activities and distribution activities. In the analyse of human resources the most important ratio are: the average of costumers visits on a day, the number of custom order received from 100 visits, the number of new customers from a period, the number of lost customers from a period, the marketing human expenditures from all the sales.The strategic control is made to check if the objectives and the company strategy are adapted to the marketing environment. |
| first_indexed | 2024-04-13T13:11:39Z |
| format | Article |
| id | doaj.art-2c9a7f726b764390aac6c8917d88d413 |
| institution | Directory Open Access Journal |
| issn | 1584-2339 2285-3065 |
| language | English |
| last_indexed | 2024-04-13T13:11:39Z |
| publishDate | 2012-01-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| spelling | doaj.art-2c9a7f726b764390aac6c8917d88d4132022-12-22T02:45:36ZengSciendoStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice1584-23392285-30652012-01-01221109115THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIESFelicia SabouThe paper focused on importance and benefits of control and evaluation of marketing activities. The control of efficiency review the assessment of the resources for marketing activity, checking also the efficiency of the human resources, advertising, promotion activities and distribution activities. In the analyse of human resources the most important ratio are: the average of costumers visits on a day, the number of custom order received from 100 visits, the number of new customers from a period, the number of lost customers from a period, the marketing human expenditures from all the sales.The strategic control is made to check if the objectives and the company strategy are adapted to the marketing environment.http://www.uvvg.ro/studiaeconomia/images/2012/p1/12.%20Felicia%20Sabou%20-%20THE%20CONTROL%20AND%20EVALUATION%20OF%20PROMOTIONAL%20ACTIVITIES.pdfthe control of marketing activitiesthe evaluation of marketing activitiesthe efficiency of marketing activities. |
| spellingShingle | Felicia Sabou THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice the control of marketing activities the evaluation of marketing activities the efficiency of marketing activities. |
| title | THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES |
| title_full | THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES |
| title_fullStr | THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES |
| title_full_unstemmed | THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES |
| title_short | THE CONTROL AND EVALUATION OF PROMOTIONAL ACTIVITIES |
| title_sort | control and evaluation of promotional activities |
| topic | the control of marketing activities the evaluation of marketing activities the efficiency of marketing activities. |
| url | http://www.uvvg.ro/studiaeconomia/images/2012/p1/12.%20Felicia%20Sabou%20-%20THE%20CONTROL%20AND%20EVALUATION%20OF%20PROMOTIONAL%20ACTIVITIES.pdf |
| work_keys_str_mv | AT feliciasabou thecontrolandevaluationofpromotionalactivities AT feliciasabou controlandevaluationofpromotionalactivities |