IMAGE AS A TOOL OF DEVELOPMENT OF A SOCIAL PARTNERSHIP SYSTEM AND A SUPPLYING COMPETITIVENESS OF THE UNIVERSITY
The article presents the main components of the university’s image as a tool of social partnership development. It focuses on the issues of forming a positive image of the university. The most preferable approaches to image formation are identified. It is proposed to consider the system of social pa...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/76 |