Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community
The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students of Mazandaran University who were members of a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_26944_9c596280da49a0d081bbe20d3c593819.pdf |