Norm reinforcement, not conformity or environmental factors, is predicted to sustain cultural variation

The maintenance of cross-cultural variation and arbitrary traditions in human populations is a key question in cultural evolution. Conformist transmission, the tendency to follow the majority, was previously considered central to this phenomenon. However, recent theory indicates that cognitive biase...

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Bibliographic Details
Main Authors: Mason L. Manning, Bill Thompson, Thomas J. H. Morgan
Format: Article
Language:English
Published: Cambridge University Press 2024-01-01
Series:Evolutionary Human Sciences
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S2513843X24000239/type/journal_article