A Sign of Good Taste: Mori Ōgai, Mitsukoshi, and the Concept of <i>Shumi</i>
This paper attempts to situate the notion of <i>shumi</i> as a rhetorical device used by modern Japanese department stores as part of their marketing strategies. Although often equated with the concept of ‘taste’, I demonstrate how <i>shumi</i> both overlaps with and differs...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-10-01
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| Series: | Humanities |
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| Online Access: | https://www.mdpi.com/2076-0787/11/6/131 |