Use of instruments of environmental marketing concept in sustainable development of the region

In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.

Bibliographic Details
Main Authors: C.I. Myshko, O.D. Lendyel, V.I. Yarema
Format: Article
Language:English
Published: Sumy State University 2011-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_222_232.pdf