Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop

Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This...

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Bibliographic Details
Main Authors: Romindo M Pasaribu, Juara Simanjuntak, Juliansen Purba, Robi Sembiring, Vinsensius Matondang
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2023-12-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
channel integration
experience
affective
cognitive
loyalty
customer
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/4621

Internet

https://journal.undiknas.ac.id/index.php/manajemen/article/view/4621

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