Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument. This study uses the PATH Statistical Analysis tools. The results showed that the labeling...

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Bibliographic Details
Main Author: Wanda Gema Prasadio Akbar Hidayat
Format: Article
Language:English
Published: Sekolah Tinggi Agama Islam Taruna Surabaya 2023-03-01
Series:Jurnal Keislaman
Subjects:
halal label
Product quality
brand image
purchase decision process
intervening variable
Online Access:http://ejournal.kopertais4.or.id/susi/index.php/JK/article/view/3708

Internet

http://ejournal.kopertais4.or.id/susi/index.php/JK/article/view/3708

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