The effectiveness of Canned Coffee packaging's graphic design elements in consumers' decision-making process
Studies recently focused on the important roles of graphic design elements in drawing consumers’ attention. The present study focuses on finding out the effectiveness of graphic design elements and colors of canned coffee packaging in consumers' decision-making process. This study was performed...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2023-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | https://www.grid.uns.ac.rs/jged/download/v14n4/jged_v14_n4_p1.pdf |