Perception of fashion brands by consumers in Serbia

Fashion phenomenon has always attracted attention, but this topic has never been as popular as it is now. Fashion industry permeates all the aspects of human society and it portrays the time we live in the best way. Globalization of fashion and internalisation of doing business in fashion industry h...

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Bibliographic Details
Main Author: Ostojić Ivana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2012-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711202157O.pdf