Effect of “Single” vs. “Multiple” possession and usage of loyalty programme on re-purchase intention behavior of airline frequent passengers in India
Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology/approach: This paper tested the hypotheses, whether the variations in possession leve...
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| Format: | Article |
| Language: | English |
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OmniaScience
2018-10-01
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| Series: | Journal of Airline and Airport Management |
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| Online Access: | http://www.jairm.org/index.php/jairm/article/view/116 |