What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices
Using signaling theory, this study unpacked the mechanisms through which online review information quality and reviewer information credibility influence online review helpfulness, in e-commerce context. Conducting a survey with users in Danang having read online reviews on Shopee.vn, 244 valid res...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Danang
2023-06-01
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| Series: | Tạp chí Khoa học và Công nghệ |
| Subjects: | |
| Online Access: | https://jst-ud.vn/jst-ud/article/view/8200 |