What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices
Using signaling theory, this study unpacked the mechanisms through which online review information quality and reviewer information credibility influence online review helpfulness, in e-commerce context. Conducting a survey with users in Danang having read online reviews on Shopee.vn, 244 valid res...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Danang
2023-06-01
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| Series: | Tạp chí Khoa học và Công nghệ |
| Subjects: | |
| Online Access: | https://jst-ud.vn/jst-ud/article/view/8200 |
| _version_ | 1797205558556622848 |
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| author | Chu My Giang Dinh Thi Le Tram Phan Thi Phu Quyen Nguyen Van Thao |
| author_facet | Chu My Giang Dinh Thi Le Tram Phan Thi Phu Quyen Nguyen Van Thao |
| author_sort | Chu My Giang |
| collection | DOAJ |
| description | Using signaling theory, this study unpacked the mechanisms through which online review information quality and reviewer information credibility influence online review helpfulness, in e-commerce context. Conducting a survey with users in Danang having read online reviews on Shopee.vn,
244 valid responses were used to evaluate the research model via PLS-SEM software. The study found that the information quality of online reviews strongly influences the helpfulness of online reviews compared to the information credibility of previous reviewers. Additionally, priced goods have a moderating effect on the relationship between online information credibility and online reviews helpfulness; and that relationship will be significant in high-priced products. This study makes a theoretical contribution to online reviews by elucidating the mechanisms of impact of review/reviewer information on reviews helpfulness and the moderating effect of product prices. |
| first_indexed | 2024-04-24T08:53:02Z |
| format | Article |
| id | doaj.art-2d45399bf7b9471f9adf137061a904ac |
| institution | Directory Open Access Journal |
| issn | 1859-1531 |
| language | English |
| last_indexed | 2024-04-24T08:53:02Z |
| publishDate | 2023-06-01 |
| publisher | The University of Danang |
| record_format | Article |
| series | Tạp chí Khoa học và Công nghệ |
| spelling | doaj.art-2d45399bf7b9471f9adf137061a904ac2024-04-16T09:14:09ZengThe University of DanangTạp chí Khoa học và Công nghệ1859-15312023-06-0110410910.31130/ud-jst.2023.532E8194What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low pricesChu My Giang0Dinh Thi Le Tram1Phan Thi Phu Quyen2Nguyen Van Thao3The University of Danang - University of Economics, Danang, VietnamThe University of Danang - University of Economics, Danang, VietnamThe University of Danang - University of Economics, Danang, VietnamThe University of Danang - University of Economics, Danang, VietnamUsing signaling theory, this study unpacked the mechanisms through which online review information quality and reviewer information credibility influence online review helpfulness, in e-commerce context. Conducting a survey with users in Danang having read online reviews on Shopee.vn, 244 valid responses were used to evaluate the research model via PLS-SEM software. The study found that the information quality of online reviews strongly influences the helpfulness of online reviews compared to the information credibility of previous reviewers. Additionally, priced goods have a moderating effect on the relationship between online information credibility and online reviews helpfulness; and that relationship will be significant in high-priced products. This study makes a theoretical contribution to online reviews by elucidating the mechanisms of impact of review/reviewer information on reviews helpfulness and the moderating effect of product prices.https://jst-ud.vn/jst-ud/article/view/8200review information qualityreviewer information credibilityonline review helpfulnesslow-high price |
| spellingShingle | Chu My Giang Dinh Thi Le Tram Phan Thi Phu Quyen Nguyen Van Thao What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices Tạp chí Khoa học và Công nghệ review information quality reviewer information credibility online review helpfulness low-high price |
| title | What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices |
| title_full | What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices |
| title_fullStr | What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices |
| title_full_unstemmed | What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices |
| title_short | What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low prices |
| title_sort | what leads to online review helpfulness on e commerce platform examining the moderating effect of high and low prices |
| topic | review information quality reviewer information credibility online review helpfulness low-high price |
| url | https://jst-ud.vn/jst-ud/article/view/8200 |
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