Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods
The research examined awareness, prospects and constraints of sustainable marketing mix development (SMD) from the perspective of Poland’s high-energy consumer goods (HECG), i.e., confectionery products, as an example of the Polish food industry. A questionnaire survey was designed for this purpose....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-12-01
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| Series: | Energies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1996-1073/14/24/8437 |