The Role of Social Media in the Enterprise’s Communication with Its Stakeholders

The aim of the article is to present the role of social media in the process of communication between the company and its stakeholders, with the use of new tools. ICT tools enable rich and unlimited communication of each organization with each stakeholder. From the point of view of enterprises, this...

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Bibliographic Details
Main Author: Wioletta Sylwia Wereda
Format: Article
Language:English
Published: Maria Curie-Skłodowska University, Lublin, Poland 2021-11-01
Series:Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia
Subjects:
Online Access:https://journals.umcs.pl/h/article/view/11969