The Role of Social Media in the Enterprise’s Communication with Its Stakeholders
The aim of the article is to present the role of social media in the process of communication between the company and its stakeholders, with the use of new tools. ICT tools enable rich and unlimited communication of each organization with each stakeholder. From the point of view of enterprises, this...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Maria Curie-Skłodowska University, Lublin, Poland
2021-11-01
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| Series: | Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia |
| Subjects: | |
| Online Access: | https://journals.umcs.pl/h/article/view/11969 |
| _version_ | 1797869110832398336 |
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| author | Wioletta Sylwia Wereda |
| author_facet | Wioletta Sylwia Wereda |
| author_sort | Wioletta Sylwia Wereda |
| collection | DOAJ |
| description | The aim of the article is to present the role of social media in the process of communication between the company and its stakeholders, with the use of new tools. ICT tools enable rich and unlimited communication of each organization with each stakeholder. From the point of view of enterprises, this leads to a dramatic reduction in transaction costs, an increase in the effectiveness of managing contacts with interest groups, as well as spatial development and range of operations. In order to minimize marketing and promotional costs, enterprises look for all possible communication tools to reach the largest group of recipients of their message. A prime example is the phenomenon of social media, or internet “creations” that allow users to create and exchange user-generated content in order to create “crowd wisdom” used by businesses. The considerations contained in the article are an element of research on the role of social media in communicating with its stakeholders. The article is both in theoretical and practical knowledge. The subjects of the research are medium and large enterprises from the high technology service sector in Poland. |
| first_indexed | 2024-04-10T00:07:30Z |
| format | Article |
| id | doaj.art-2d47c832c132450d8b108a2fff718bb5 |
| institution | Directory Open Access Journal |
| issn | 0459-9586 |
| language | English |
| last_indexed | 2024-04-10T00:07:30Z |
| publishDate | 2021-11-01 |
| publisher | Maria Curie-Skłodowska University, Lublin, Poland |
| record_format | Article |
| series | Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia |
| spelling | doaj.art-2d47c832c132450d8b108a2fff718bb52023-03-16T18:58:13ZengMaria Curie-Skłodowska University, Lublin, PolandAnnales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia0459-95862021-11-0155313314610.17951/h.2021.55.3.133-1468594The Role of Social Media in the Enterprise’s Communication with Its StakeholdersWioletta Sylwia Wereda0Military University of Technology in Warsaw. Institute of Organization and ManagementThe aim of the article is to present the role of social media in the process of communication between the company and its stakeholders, with the use of new tools. ICT tools enable rich and unlimited communication of each organization with each stakeholder. From the point of view of enterprises, this leads to a dramatic reduction in transaction costs, an increase in the effectiveness of managing contacts with interest groups, as well as spatial development and range of operations. In order to minimize marketing and promotional costs, enterprises look for all possible communication tools to reach the largest group of recipients of their message. A prime example is the phenomenon of social media, or internet “creations” that allow users to create and exchange user-generated content in order to create “crowd wisdom” used by businesses. The considerations contained in the article are an element of research on the role of social media in communicating with its stakeholders. The article is both in theoretical and practical knowledge. The subjects of the research are medium and large enterprises from the high technology service sector in Poland.https://journals.umcs.pl/h/article/view/11969net-generationcommunicationstakeholderssocial mediahigh technology services sector |
| spellingShingle | Wioletta Sylwia Wereda The Role of Social Media in the Enterprise’s Communication with Its Stakeholders Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia net-generation communication stakeholders social media high technology services sector |
| title | The Role of Social Media in the Enterprise’s Communication with Its Stakeholders |
| title_full | The Role of Social Media in the Enterprise’s Communication with Its Stakeholders |
| title_fullStr | The Role of Social Media in the Enterprise’s Communication with Its Stakeholders |
| title_full_unstemmed | The Role of Social Media in the Enterprise’s Communication with Its Stakeholders |
| title_short | The Role of Social Media in the Enterprise’s Communication with Its Stakeholders |
| title_sort | role of social media in the enterprise s communication with its stakeholders |
| topic | net-generation communication stakeholders social media high technology services sector |
| url | https://journals.umcs.pl/h/article/view/11969 |
| work_keys_str_mv | AT wiolettasylwiawereda theroleofsocialmediaintheenterprisescommunicationwithitsstakeholders AT wiolettasylwiawereda roleofsocialmediaintheenterprisescommunicationwithitsstakeholders |