The Role of Social Media in the Enterprise’s Communication with Its Stakeholders
The aim of the article is to present the role of social media in the process of communication between the company and its stakeholders, with the use of new tools. ICT tools enable rich and unlimited communication of each organization with each stakeholder. From the point of view of enterprises, this...
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Format: | Article |
Language: | English |
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Maria Curie-Skłodowska University, Lublin, Poland
2021-11-01
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Series: | Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia |
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Online Access: | https://journals.umcs.pl/h/article/view/11969 |