The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh

This study integrates the theory of values ​​of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this st...

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Bibliographic Details
Main Authors: Yazdan Shirmohammadi, Ghazaleh Darabi, Zainab Hashemi Baghi
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2020-06-01
Series:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Subjects:
Online Access:https://tms.atu.ac.ir/article_11212_f8a5359e58a063dbd4ad31708bc4284e.pdf