The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh
This study integrates the theory of values of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this st...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-06-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_11212_f8a5359e58a063dbd4ad31708bc4284e.pdf |
| _version_ | 1827399773098868736 |
|---|---|
| author | Yazdan Shirmohammadi Ghazaleh Darabi Zainab Hashemi Baghi |
| author_facet | Yazdan Shirmohammadi Ghazaleh Darabi Zainab Hashemi Baghi |
| author_sort | Yazdan Shirmohammadi |
| collection | DOAJ |
| description | This study integrates the theory of values of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this study, S, PS, S and AMOS software was developed. Findings of the research indicate that the value orientation of the environment and the value orientation of social friendship affect the new ecological paradigm and also the awareness of the consequences on the conservation of the environment is unaffected. In fact, the results of this study showed that the value Play an important role in shaping ecological tourism behaviors at the community level, |
| first_indexed | 2024-03-08T19:51:02Z |
| format | Article |
| id | doaj.art-2d54538c48654ba4808d9481bbded167 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:02Z |
| publishDate | 2020-06-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-2d54538c48654ba4808d9481bbded1672023-12-24T07:42:46ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2020-06-01155022125210.22054/tms.2020.37757.214711212The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and DarakehYazdan Shirmohammadi0Ghazaleh Darabi1Zainab Hashemi Baghi2Assistant Professor, Department of Business Administration, Payame Noor University, Tehran, IranMsc graduted at commercial management, Payam Nour University, Tehran, IranMsc graduted at commercial management, Payam Nour University, Tehran, IranThis study integrates the theory of values of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this study, S, PS, S and AMOS software was developed. Findings of the research indicate that the value orientation of the environment and the value orientation of social friendship affect the new ecological paradigm and also the awareness of the consequences on the conservation of the environment is unaffected. In fact, the results of this study showed that the value Play an important role in shaping ecological tourism behaviors at the community level,https://tms.atu.ac.ir/article_11212_f8a5359e58a063dbd4ad31708bc4284e.pdfenvironmental awarenessenvironmental valuesenvironmental conservation behaviorsenvironmental tourism satisfactionenvironment friendly tourism behavior |
| spellingShingle | Yazdan Shirmohammadi Ghazaleh Darabi Zainab Hashemi Baghi The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh Muṭāli̒āt-i Mudīriyyat-i Gardishgarī environmental awareness environmental values environmental conservation behaviors environmental tourism satisfaction environment friendly tourism behavior |
| title | The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh |
| title_full | The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh |
| title_fullStr | The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh |
| title_full_unstemmed | The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh |
| title_short | The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh |
| title_sort | effect of value orientations on friendly environmental tourism behavior using the value belief norm and expectancy theories among tourists visiting darband and darakeh |
| topic | environmental awareness environmental values environmental conservation behaviors environmental tourism satisfaction environment friendly tourism behavior |
| url | https://tms.atu.ac.ir/article_11212_f8a5359e58a063dbd4ad31708bc4284e.pdf |
| work_keys_str_mv | AT yazdanshirmohammadi theeffectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh AT ghazalehdarabi theeffectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh AT zainabhashemibaghi theeffectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh AT yazdanshirmohammadi effectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh AT ghazalehdarabi effectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh AT zainabhashemibaghi effectofvalueorientationsonfriendlyenvironmentaltourismbehaviorusingthevaluebeliefnormandexpectancytheoriesamongtouristsvisitingdarbandanddarakeh |