Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

Purpose- This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enrollment. Design/Methodology- The study adopted a cross-sectional survey design...

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Bibliographic Details
Main Authors: Gabriel Simiyu, Joyce Komen, Ronald Bonuke
Format: Article
Language:English
Published: seisense 2019-08-01
Series:SEISENSE Journal of Management
Subjects:
Social Media
External Prestige
University Reputation
Students’ Attitude
Online Access:https://journal.seisense.com/jom/article/view/186

Internet

https://journal.seisense.com/jom/article/view/186

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