Service-Led Model for the Activation of Smart TV: Case Study in Korea
Purpose: This study explores the characteristics of STV service to empirically examine effects of the services on adoption and usage of STV to lead sustained growth of the STV industry. Methodology/Approach: This study employs structural equation modeling as a quantitative approach, to examine cau...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technical University of Kosice
2019-11-01
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| Series: | Kvalita Inovácia Prosperita |
| Subjects: | |
| Online Access: | https://www.qip-journal.eu/index.php/QIP/article/view/1299 |