Service-Led Model for the Activation of Smart TV: Case Study in Korea

Service-Led Model for the Activation of Smart TV: Case Study in Korea

Purpose: This study explores the characteristics of STV service to empirically examine effects of the services on adoption and usage of STV to lead sustained growth of the STV industry. Methodology/Approach: This study employs structural equation modeling as a quantitative approach, to examine cau...

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Bibliographic Details
Main Authors: Insu Cho, Jong H. Lee, Young H. Kwak
Format: Article
Language:English
Published: Technical University of Kosice 2019-11-01
Series:Kvalita Inovácia Prosperita
Subjects:
smart TV services
service-led model
extended TAM
interactivity
content quality
Online Access:https://www.qip-journal.eu/index.php/QIP/article/view/1299

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