Owner endorsement of brands and consumer buying intentions

Owner endorsement of brands and consumer buying intentions

Advertisers regularly utilize endorsers as credible sources to conciliate purchaser awareness, customer attitude, and buying objectives. The current paper aims to examine the influence of owner endorsers’ expertise, knowledge, integrity, familiarity, and credibility on consumers’ buying decisions an...

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Bibliographic Details
Main Authors: N V Sriranga Prasad, Habeeb Ur Rahiman, Nishad Nawaz, Vijayakumar Gajenderan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-04-01
Series:Innovative Marketing
Subjects:
ads
credibility
India
jewelry
purchase intention
self-representation
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16445/IM_2022_02_Prasad.pdf

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