Segmenting the Baby Boomer generation: An example of Croatian consumers
In today’s world, demographic ageing has become a global phenomenon that emphasizes the need for researching older consumers’ retail purchasing patterns and behaviour. Previous research failed to address this demographic segment in the context of the retail environment in Croatia. With this in mind,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2018-01-01
|
| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/297282 |