Are business relationships institutions?
The question is simple; the answer could be quite complicated. Inter-organisational marketing researchers define business relationships as interactive exchanges between two organisations. Does this mean anything for institutional economists? A business relationship is created by weaving actor bonds...
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| Format: | Article |
| Language: | English |
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University of Debrecen, Faculty of Economics and Business
2020-08-01
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| Series: | Competitio |
| Online Access: | https://ojs.lib.unideb.hu/competitio/article/view/8170 |