MARKETING TOOLS FOR INTERNATIONAL TOURISM FLOWS BALANCING: EXPERIENCE OF UKRAINE AND POLAND
The article provides a comparative analysis of trends in domestic and foreign tourism in Ukraine and Poland during the COVID-19 pandemic. The main directions and tools of marketing policy of balancing tourist flows for socio-economic development of the researched countries are analyzed. The main su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2021-08-01
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| Series: | Economics & Education |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/econedu/article/view/1219 |