An adaptive media strategy for influencing crowd behaviour

An adaptive media strategy for influencing crowd behaviour

Purpose – Media has always been used as a key manipulator of public agendas, political beliefs and individuals’ attitudes. The purpose of this study is to investigate the impact of three adaptive media strategies on the pattern and dynamics of potential crowds. Design/methodology/approach – An agent...

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Bibliographic Details
Main Authors: Rasha Hassan, Yasser Ibrahim
Format: Article
Language:English
Published: Emerald Publishing 2019-12-01
Series:Journal of Humanities and Applied Social Sciences
Subjects:
agent-based modelling
mass media
revolutionary crowd
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JHASS-07-2019-0013/full/pdf?title=an-adaptive-media-strategy-for-influencing-crowd-behaviour

Internet

https://www.emerald.com/insight/content/doi/10.1108/JHASS-07-2019-0013/full/pdf?title=an-adaptive-media-strategy-for-influencing-crowd-behaviour

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