Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategies

Background Audience segmentation is an analysis technique that can identify meaningful subgroups within a population to inform the tailoring of dissemination strategies. We have conducted an empirical clustering audience segmentation study of licensed psychologists using survey data about the source...

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Bibliographic Details
Main Authors: Nayoung Kwon, Rebecca E. Stewart, Xi Wang, Jacob S. Marzalik, Lynn F. Bufka, Raquel W. Halfond, Jonathan Purtle
Format: Article
Language:English
Published: SAGE Publishing 2023-07-01
Series:Implementation Research and Practice
Online Access:https://doi.org/10.1177/26334895231185376