Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategies
Background Audience segmentation is an analysis technique that can identify meaningful subgroups within a population to inform the tailoring of dissemination strategies. We have conducted an empirical clustering audience segmentation study of licensed psychologists using survey data about the source...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2023-07-01
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| Series: | Implementation Research and Practice |
| Online Access: | https://doi.org/10.1177/26334895231185376 |
| _version_ | 1797785358647164928 |
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| author | Nayoung Kwon Rebecca E. Stewart Xi Wang Jacob S. Marzalik Lynn F. Bufka Raquel W. Halfond Jonathan Purtle |
| author_facet | Nayoung Kwon Rebecca E. Stewart Xi Wang Jacob S. Marzalik Lynn F. Bufka Raquel W. Halfond Jonathan Purtle |
| author_sort | Nayoung Kwon |
| collection | DOAJ |
| description | Background Audience segmentation is an analysis technique that can identify meaningful subgroups within a population to inform the tailoring of dissemination strategies. We have conducted an empirical clustering audience segmentation study of licensed psychologists using survey data about the sources of knowledge they report most often consulting to guide their clinical decision-making. We identify meaningful subgroups within the population and inform the tailoring of dissemination strategies for evidence-based practice (EBP) materials. Method Data come from a 2018–2019 web-based survey of licensed psychologists who were members of the American Psychological Association (APA; N = 518, response rate = 29.8%). Ten dichotomous variables assessed sources that psychologists regularly consult to inform clinical decision-making (e.g., colleagues, academic literature, and practice guidelines). We used latent class analysis to identify segments of psychologists who turn to similar sources and named each segment based on the segment's most salient characteristics. Results Four audience segments were identified: the No-guidelines (45% of psychologists), Research-driven (16%), Thirsty-for-knowledge (9%), and No-reviews (30%). The four segments differed not only in their preferred sources of knowledge, but also in the types of evidence-based posttraumatic stress disorder (PTSD) treatments they provide, their awareness and usage intention of the APA PTSD clinical practice guideline, and attitudes toward clinical practice guidelines. Conclusion The results demonstrate that licensed psychologists are heterogeneous in terms of their knowledge-seeking behaviors and preferences for knowledge sources. The distinctive characteristics of these segments could guide the tailoring of dissemination materials and strategies to subsequently enhance the implementation of EBP among psychologists. |
| first_indexed | 2024-03-13T00:52:58Z |
| format | Article |
| id | doaj.art-2d9e28bd86ad45c0baac2293eeab727b |
| institution | Directory Open Access Journal |
| issn | 2633-4895 |
| language | English |
| last_indexed | 2024-03-13T00:52:58Z |
| publishDate | 2023-07-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Implementation Research and Practice |
| spelling | doaj.art-2d9e28bd86ad45c0baac2293eeab727b2023-07-07T09:03:29ZengSAGE PublishingImplementation Research and Practice2633-48952023-07-01410.1177/26334895231185376Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategiesNayoung Kwon0Rebecca E. Stewart1Xi Wang2 Jacob S. Marzalik3Lynn F. Bufka4Raquel W. Halfond5Jonathan Purtle6 Department of Social and Behavioral Sciences, , Boston, MA, USA Department of Psychiatry, , Philadelphia, PA, USA , Philadelphia, PA, USA , Washington, DC, USA , Washington, DC, USA , Washington, DC, USA Department of Public Health Policy and Management, , New York, NY, USABackground Audience segmentation is an analysis technique that can identify meaningful subgroups within a population to inform the tailoring of dissemination strategies. We have conducted an empirical clustering audience segmentation study of licensed psychologists using survey data about the sources of knowledge they report most often consulting to guide their clinical decision-making. We identify meaningful subgroups within the population and inform the tailoring of dissemination strategies for evidence-based practice (EBP) materials. Method Data come from a 2018–2019 web-based survey of licensed psychologists who were members of the American Psychological Association (APA; N = 518, response rate = 29.8%). Ten dichotomous variables assessed sources that psychologists regularly consult to inform clinical decision-making (e.g., colleagues, academic literature, and practice guidelines). We used latent class analysis to identify segments of psychologists who turn to similar sources and named each segment based on the segment's most salient characteristics. Results Four audience segments were identified: the No-guidelines (45% of psychologists), Research-driven (16%), Thirsty-for-knowledge (9%), and No-reviews (30%). The four segments differed not only in their preferred sources of knowledge, but also in the types of evidence-based posttraumatic stress disorder (PTSD) treatments they provide, their awareness and usage intention of the APA PTSD clinical practice guideline, and attitudes toward clinical practice guidelines. Conclusion The results demonstrate that licensed psychologists are heterogeneous in terms of their knowledge-seeking behaviors and preferences for knowledge sources. The distinctive characteristics of these segments could guide the tailoring of dissemination materials and strategies to subsequently enhance the implementation of EBP among psychologists.https://doi.org/10.1177/26334895231185376 |
| spellingShingle | Nayoung Kwon Rebecca E. Stewart Xi Wang Jacob S. Marzalik Lynn F. Bufka Raquel W. Halfond Jonathan Purtle Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategies Implementation Research and Practice |
| title | Where do psychologists turn
to inform clinical decisions? Audience segmentation to guide dissemination strategies |
| title_full | Where do psychologists turn
to inform clinical decisions? Audience segmentation to guide dissemination strategies |
| title_fullStr | Where do psychologists turn
to inform clinical decisions? Audience segmentation to guide dissemination strategies |
| title_full_unstemmed | Where do psychologists turn
to inform clinical decisions? Audience segmentation to guide dissemination strategies |
| title_short | Where do psychologists turn
to inform clinical decisions? Audience segmentation to guide dissemination strategies |
| title_sort | where do psychologists turn to inform clinical decisions audience segmentation to guide dissemination strategies |
| url | https://doi.org/10.1177/26334895231185376 |
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