TERRITORIAL MARKETING AND COLLECTIVE BRANDING TO SUPPORT REGIONAL DEVELOPMENT: A STUDY OF SMEs BATIK INDUSTRY
Global competition places more challenges not only for nations but also regions to attract potential resources. Marketing approaches have been pursued by the government and the local authority to communicate their places. The aim of this study is to analyze the implementation of territorial marketin...
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| Format: | Article |
| Language: | English |
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iVolga Press
2019-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | https://rjoas.com/issue-2019-06/article_14.pdf |