The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms
Globalisation of market present more challenges and it requires firms to respond by adopting various strategies. One of the strategies is through involvement in international strategic alliances. The objective of this study was to investigate the impact of global market environment factors, which c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-04-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/1766 |