The use of social media in the B2B sales process: a meta synthesis

The use of social media in the B2B sales process: a meta synthesis

Purpose – The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach – The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings – This study presents a theoretical framework and contributes t...

Full description

Bibliographic Details
Main Authors: Graziela Perretto Rodrigues, Adriana Roseli Wünsch Takahashi, Paulo Henrique Muller Henrique Prado
Format: Article
Language:English
Published: Emerald Publishing 2021-04-01
Series:RAUSP Management Journal
Subjects:
meta-synthesis
social media
sales process
business-to-business
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-02-2019-0024/full/pdf?title=the-use-of-social-media-in-the-b2b-sales-process-a-meta-synthesis

Internet

https://www.emerald.com/insight/content/doi/10.1108/RAUSP-02-2019-0024/full/pdf?title=the-use-of-social-media-in-the-b2b-sales-process-a-meta-synthesis

Similar Items