The impact of point-of-sale marketing on impulse buying behaviour of packaged foods at retailers in Ho Chi Minh City
Nowadays, as competition becomes more and more intensified, a retail outlet is not just a venue for distribution or transaction but a promotional touchpoint for retailers and manufacturers vying to attract shoppers’ attention and influence their impulsive behaviour. This study examines the impact of...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-07-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/983 |