The relationship between image and reputation in the Spanish public university
The correct management of reputation and image can be crucial to guarantee organizationś survival and success. However, the lack of clarity regarding the relationship and differences between image and reputation still exist since scholars have considered them related constructs with differences and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-05-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883418301943 |