Consumer Behavior Analysis in a Physical Store Using Video Recognition AI:
Point of purchase (POP) data have been studied for many years as an important advertising tool. However, the data used for evaluation are mainly from point of sale (POS) surveys and questionnaires, and there are issues with the completeness and objectivity of the information. In addition, since most...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-11-01
|
| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/4/1/4_2023.004/_html/-char/en |