How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos
In recent years, the promotional discourse has grown more versatile due to the emergence of new social media. YouTube influencer marketing is of increasing significance for brands’ promotion, especially in the beauty category. Many studies on the effect of influencer marketing used self-reported sur...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-02-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231152227 |