Gamification as a strategy of internal marketing

<p class="western"><span style="font-family: Verdana;"><span style="font-size: x-small;"><span lang="en-US"><em><strong>Purpose: </strong></em></span></span></span><span style="font-fami...

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Bibliographic Details
Main Authors: José Luis Ruizalba Robledo, Fernando Navarro Lucena, Sergio Jiménez Arenas
Format: Article
Language:Catalan
Published: OmniaScience 2013-12-01
Series:Intangible Capital
Subjects:
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/455