THE USE OF RANKING SAMPLING METHOD WITHIN MARKETING RESEARCH
Marketing and statistical literature available to practitioners provides a wide range of sampling methods that can be implemented in the context of marketing research. Ranking sampling method is based on taking apart the general population into several strata, namely into several subdivisions which...
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
University of Petrosani
2011-01-01
|
| Σειρά: | Annals of the University of Petrosani: Economics |
| Θέματα: | |
| Διαθέσιμο Online: | http://www.upet.ro/annals/economics/pdf/2011/Dura-Driga.pdf |