The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

Purpose: A deep understanding of the factors influencing purchasing helps companies become more responsive, effective, and successful in marketing their products or services. This study aims to assess the impact of product quality on purchasing decisions involving the brand image factor in 3-second...

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Bibliographic Details
Main Authors: Sengguruh Nilowardono, Agus Baktiono, I Putu Artaya, Amrun Rosyid
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2024-01-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Online Access:https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2612