Mobile Marketing: Usage of Augmented Reality in Tourism

Mobile Marketing: Usage of Augmented Reality in Tourism

The developing number of applications by smart devices provides an expanding diversity of travel-related services. In the most recent decade, marketers and advertisers have developed more innovative practices to attract consumers. One of these new marketing tools is augmented reality (AR) applicatio...

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Bibliographic Details
Main Authors: İbrahim İLHAN, Evrim ÇELTEK
Format: Article
Language:English
Published: Gaziantep University 2016-12-01
Series:Gaziantep University Journal of Social Sciences
Subjects:
Akıllı Teknolojiler
Artırılmış Gerçeklik
Mobil İletişim
Mobil Pazarlama
Dijital Pazarlama
Turizm Pazarlaması.
Smart Technologies
Augmented Reality
Mobile Communication
Mobile Marketing
Digital Marketing
Tourism Marketing.
Online Access:http://dergipark.gov.tr/jss/issue/24217/256721?publisher=gantep

Internet

http://dergipark.gov.tr/jss/issue/24217/256721?publisher=gantep

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