Idea generation techniques in pop-up tourism labs
This study is the first of its kind – at least to the author's knowledge – that employs the knowledge creation theory to propose a new model of idea generation in short-term tourism innovation labs. This qualitative multi-case study explores six labs to reveal the elements of the idea generatio...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-05-01
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| Series: | Annals of Tourism Research Empirical Insights |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666957923000113 |