DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS
Marketing 4.0 forms a new customer path, which was previously 4A (aware, attitude, act, act again) to 5A (aware, appeal, ask, act, advocate). The main goal of the 4A is for customers to become loyal to a brand. However, in the 5A customer path, loyalty to a brand is not the primary goal but instead...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2022-10-01
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| Series: | AGRISE |
| Subjects: | |
| Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/1024 |