DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS

DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS

Marketing 4.0 forms a new customer path, which was previously 4A (aware, attitude, act, act again) to 5A (aware, appeal, ask, act, advocate). The main goal of the 4A is for customers to become loyal to a brand. However, in the 5A customer path, loyalty to a brand is not the primary goal but instead...

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Bibliographic Details
Main Authors: Archippus Christopher Hendra, Budi Setiawan, Agustina Shinta Hartati Wahyuningtyas
Format: Article
Language:English
Published: University of Brawijaya 2022-10-01
Series:AGRISE
Subjects:
maketing 4.0
milenials
purchase action ratio
brand advocacy ratio
customer path
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1024

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