Using Mobile and Stationary Eye Tracking to Better Understand Consumer Shelf Perception
Shelf perception is vital for both manufacturers and retailers, as they attempt to satisfy consumer needs and to optimize their profits. On the other hand, consumers have to deal with a vast number of products offered in a modern supermarket and might be confronted with difficulties accomplishing th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2021-03-01
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| Series: | Multidisciplinary Business Review |
| Subjects: | |
| Online Access: | https://journalmbr.net/index.php/mbr/article/view/650 |